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Phi Gamma Delta’s recruitment resources are designed to help our chapters attract, engage and retain high-quality men who align with our values.

Chapters can use these materials to enhance their recruitment planning, improve conversations with potential members, and create a positive, values-based experience throughout the process.

General Resources

Resources coming soon…

Social Media Marketing for Recruitment

Utilize Social Media Algorithms for Your Benefit

Videos/Reels are pushed out to a wider audience than regular posts. It is far more likely someone who doesn’t follow the chapter’s account to see a Reel rather than a regular post.
Utilize trending audios to further boost your posts reach and engagement.
The more you post, the better your posts will perform (in both reach and engagement). Stay consistent in posting throughout the year, especially before big recruitment efforts.
Consider boosting posts with recruitment event information. Instagram allows you to boosts posts within a specific radius, use the center of campus or near new student dorms, to guarantee more users within the area see your message.

Accounts & Platforms to Learn from

Follow @FraternitySocialMedia for examples of great ideas tips of what your chapter can post to keep your account active and followers engaged.
Hootsuite provides articles covering a wide variety of social media topics that can help your chapter improve your account and engagement.
Sprout Social shares great research based articles and videos that can help your chapter better your social media presence.

For additional support or questions about social media, contact the Associate Director of Communications.

PhiredUp IFC Recruitment Resources

Phi Gamma Delta has partnered with PhiredUp to provide our chapters with the resources to execute strong values-based recruitment. These resource will help your chapter plan successful recruitment efforts.

Visit the Growth & Recruitment page to learn more about PhiredUp’s Certified Recruiter Training.